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Killer Application of the Year
JustLogin expands into Asia with two-pronged strategy

CMPnetAsia Team, 21-Feb-2001

JustLogin, an ASP (Application Service Provider) offering a suite of office collaborative applications, announced its two-prong strategy aimed at extending its reach in the Asia market.

The company plans to offer its suite of employee-self-service applications to Asia's business and organisations via direct sales, and plans to co-brand its applications with ISPs (Internet Service Providers).

"Partnering the ISPs will allow us to leverage on their existing networks to extend our reach to the small and medium enterprises in the region," said Kwa Kim Chiong, CEO and founder of justLogin. "This complements our direct sales approach which focuses on serving the multi-faceted needs of the medium and large enterprises."

justLogin counts www.ap.att.com AT&T Asia Pacific as one of its key customers in the region.

"Our intention is to enhance the HR [human resource] capability and operational efficiency of our offices across 13 countries, and going electronic with our leave system is a starting point," said Amelia Chan, human resources director, Remuneration & HRIS, of AT&T Asia Pacific. "In fact, it is our strategic intent to engage justLogin's services further, in developing and implementing other Web-based employee self-service processes."

To ensure efficient and effective operations of the integrated solutions, AT&T Asia Pacific and justLogin will carry out the implementation for the 13 countries in phases. justLogin plans to roll out its application for AT&T Asia Pacific's Japan office by March, following its successful rollout for the Singapore and Hong Kong offices recently. The other countries in the pipeline include India, China and Korea.


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